How to: YouTube
University of Brighton
Media, Industry and Innovation - Live Project
Project Summary:
The 'How to: YouTube' project aims to bring attention to methods and techniques which can be employed by users of the YouTube platform to assist with achieving higher reach and engagement figures. This project offers perspectives on content creation and overall channel management on the platform that users may be lacking. In particular, focusing on consistency with optimizing upload times and channel aesthetics to better conform with the platform's requirements to pleasing their algorithms. Ultimately, this project should highlight the middle ground between pleasing the platform's algorithms and the audiences’ interests. It is possible to create content that can not only fulfil corporate or other such requirements but will also allow channels to cultivate audiences for better performance and overall growth on the platform.
Project Files
Project Intro
The first installment in a series of videos deconstructing and explaining the 'How to YouTube' project.
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In this video, I explain the origin of the idea behind this project and also discuss my intentions behind designing and taking this project on.
Website Platform
In this instalment of the short video series about the 'How to: YouTube' project I give an insight into the decision of choosing a website building platform.
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- Explaining my understanding about the importance of a web presence
- Previous experience with Wix
- Suitability to the budget behind the project
Project Title
In this instalment of the short video series about the 'How to: YouTube' project I give an insight into the decision making process behind creation of the title of this project.
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- Shortening the title
- Justification for the shorter and simpler title
- Exploring the potential implications of this
Project Format
In this instalment of the short video series about the 'How to: YouTube' project I give an insight into the idea behind the formatting of this project.
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- Alterations made due to pandemic
- Straying away from heavy writing
- Implementing a more appropriate format for the project due to its own nature
Research Methods
In this instalment of the short video series about the 'How to: YouTube' project I give an insight into the research methodology employed in this project.
- Altering the methods used
- Dealing with the pandemic's effects
- Justifying why the newly implemented methods are most appropriate for the project
Acquiring Data
In this instalment of the short video series about the 'How to: YouTube' project I give an insight into the methods and steps taken towards acquiring the data used for analysis within this project.
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- Spreadsheet organisation and creation
- Challenges faced and the resolutions implemented
- Justification behind decisions made during the process of acquiring data
Product Explained
In this instalment of the short video series about the 'How to: YouTube' project I give an insight into the methods and steps taken towards creating the final product of this project.
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- Sustaining functionality after altering the ultimate style of the product
- Explaining the process taken to create the video
- Justifying the reasoning behind selecting the data used for comparison